Group 1 - The core viewpoint of the article highlights the performance of micro-short dramas in November, with a total heat value of 228.75 billion, averaging 20.8 billion per month, and a recent decline in heat value observed in November [3] - The top two dramas in November were dominated by the platform "Hema," with "Abandon Me Like Dust, Marry You as a Treasure" ranking first and "After Resignation, He is Unattainable" second, showing a 31% increase in the number of new dramas [4][17] - The top three micro-short dramas had heat values exceeding 20 million, with Hema holding five out of the top ten spots, accounting for 52% of the total heat value in that segment [17][20] Group 2 - In November, 67 new dramas entered the top 100, an increase of 16 dramas compared to the previous period, indicating a growing trend in new content [17][20] - The most popular themes in November included modern, revenge, and "face-slapping" dramas, with significant increases in heat values for these categories, while family ethics and romance themes saw declines [24][25] - Regulatory scrutiny has led to the removal of dramas that promote unhealthy family conflicts, pushing the market towards more standardized and quality content [57]
11月微短剧市场观察：1157部短剧热投，新剧释放供给活力，一题材上线量暴跌
3 6 Ke·2025-12-22 09:26