创意IP绘就冬日文旅消费新图景 花样新“夜”态赋能推升夜经济热力值

Core Insights - Shanghai's commercial districts are launching a winter consumption season with creative IPs to enhance the festive atmosphere and attract consumers [1] Group 1: Winter Consumption Initiatives - Various commercial areas in Shanghai are transforming into vibrant spaces with themed markets, immersive performances, and art exhibitions to create a new landscape for winter tourism and consumption [1][5] - The "Aurora Ice and Snow Town" at Xintiandi features a 6,500 square meter panoramic sky screen, showcasing nearly 30 light shows and over 40 street performances to invigorate the winter night economy [3][10] Group 2: Thematic Experiences - The "Warm Winter Island" at the Old Municipal Government area includes over 350 unique creative brands, offering diverse experiences such as electronic music wellness and themed cafes [4] - The Longemont commercial area is decorated with various lanterns and features a new Chinese-style photo spot, alongside interactive mechanical pets inspired by dinosaurs to engage children [8] Group 3: Night Economy Activation - The Dragon Dream commercial area is designed to be a lively night consumption hub, with clear neon signage guiding visitors through a variety of dining and entertainment options [10] - The Bund area is enhancing consumer experiences with themed displays, limited-time packages, and community activities, including circus performances and ice skating [12]