Core Viewpoint - Feihe has launched the world's first raw material-level traceability system for infant formula, enhancing transparency and consumer confidence in product safety and freshness [1][3]. Group 1: Product Innovation - The launch of the traceability system coincides with the introduction of two new products, Jicui and Qicui, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple mobile scan [1][3]. - Feihe's new products utilize raw materials sourced within 30 days, significantly reducing the freshness measurement from "years" to "days," ensuring nutritional safety and freshness from the source [3][5]. Group 2: Market Insights - According to iResearch, 85% of mothers prioritize "freshness" as one of the top three factors when purchasing infant formula, highlighting the importance of ingredient freshness in product quality [3]. - Industry experts note that the freshness of core ingredients, such as whey protein, which often constitutes over 50% of infant formula, directly impacts the final product's quality [3]. Group 3: Technological Advancements - Feihe employs a leading "fresh extraction active process" to achieve 100% self-sourcing of 11 key ingredients, addressing issues related to long transportation times and nutrient loss associated with imported raw materials [3][4]. - The traceability system allows consumers to verify the freshness of each can of formula, enhancing trust in product quality [4]. Group 4: Clinical Validation - Both Jicui and Qicui have undergone rigorous clinical trials, including RCT (Randomized Controlled Trials), and have received compliance certification from the U.S. FDA, demonstrating their effectiveness in key health indicators [4]. - Clinical results indicate that Jicui closely matches the breastfeeding effect on nine key immune indicators, while Qicui aligns with breastfeeding levels on nine critical brain development indicators [4]. Group 5: Industry Leadership - Feihe's commitment to "new generation more suitable for Chinese babies" reflects its dedication to continuous innovation and setting new standards in the industry, moving from reliance on imported "bulk powder" to fresh milk-to-powder processes [5]. - The introduction of the raw material-level traceability system represents a significant advancement in the industry, showcasing Feihe's ability to define standards rather than merely follow them [5].
全球首个奶粉原料级溯源系统上线 飞鹤重新定义行业“鲜活”标准