以改革破局，以同心聚力 习酒奋力书写全国化2.0新篇章

Core Insights - The Guizhou Xijiu 2026 National Distributor Conference highlighted the company's resilience and strategic direction amidst industry challenges, emphasizing a commitment to high-quality development and a new marketing paradigm [2][3][15] Group 1: Strategic Initiatives - Xijiu is launching a Marketing 2.0 reform aimed at creating a win-win marketing model by separating "marketing" and "sales" functions, allowing specialized teams to focus on their strengths [5][7] - The company has established three new centers for marketing, brand promotion, and data operations to enhance efficiency and support distributors [5][11] - The strategic focus is on balancing "collection and release," "volume and price," and "marketing and sales" to address current industry pain points [5][7] Group 2: Market Confidence - Xijiu's leadership expressed confidence in overcoming industry challenges, citing a stable market foundation and a commitment to long-term value creation [8][9] - The company reported a high opening rate and reduced social inventory, indicating strong consumer trust and support [8][11] - Xijiu's historical experience of overcoming past industry downturns reinforces its current confidence in navigating the ongoing adjustments [9][12] Group 3: Distributor Relations - The company aims to evolve its distributor relationships from mere profit-sharing to a partnership model, fostering collaboration and mutual growth [12][13] - Xijiu is committed to supporting distributors in building an integrated online and offline marketing system, transforming them into service operators and ecosystem builders [12][15] - The focus on long-term partnerships and shared values is seen as essential for navigating the industry's cyclical nature [12][15]