JYPC(SZ:002198) Xin Lang Cai Jing·2025-12-22 10:51Core Viewpoint - Guangdong Jiaying Pharmaceutical Co., Ltd. has launched an international promotion plan centered on its classic Hakka medicine product "Shuangliao Houfeng San" during a promotional event in Hong Kong, aiming to promote Hakka medicine to global Hakka communities [1][18]. Group 1: Cultural Significance and Product Overview - The cultural significance of Hakka medicine is highlighted, emphasizing its unique system formed over centuries by integrating traditional Chinese medicine wisdom and regional experiences, with "Shuangliao Houfeng San" being a prime example [3][20]. - The product adheres to principles of using authentic medicinal materials and precise preparation, establishing a comprehensive quality control system, thus representing both Hakka cultural heritage and clinical efficacy [3][20]. Group 2: Strategic Initiatives and Collaborations - The choice of Hong Kong as the initial launch site leverages its position as a cultural crossroads and its robust pharmaceutical regulatory framework to facilitate global outreach for Hakka medicine [4][21]. - A strategic cooperation agreement was signed between Jiaying Pharmaceutical and the Global Value Investment Association to collaboratively develop an international innovation framework for Hakka medicine [11][28]. Group 3: Market Development and Future Plans - The company presented a detailed analysis of its sales policies and international expansion plans, focusing on the cultural value, brand rejuvenation, and market models for "Shuangliao Houfeng San" in global health scenarios [7][24]. - Future collaborations will focus on optimizing distribution channels, enhancing brand building, and promoting product innovation, aiming for a win-win outcome through resource integration between Guangdong and Hong Kong [9][26]. Group 4: Industry Insights and Recommendations - Experts discussed the implementation paths and challenges of the Hakka medicine internationalization plan, providing actionable suggestions for product promotion, competitive differentiation, and research topics [12][29]. - The event served as a platform for the systematic international dissemination of Hakka medicine culture, with Jiaying Pharmaceutical positioning "Shuangliao Houfeng San" as a cultural carrier to showcase the unique value of traditional Chinese medicine on a global stage [16][33].