Core Viewpoint - The strategic partnership between Yuanfei Pet (001222.SZ) and the潮玩 brand Heyone marks an extension of Yuanfei's business boundaries into the潮玩 sector, leveraging its established manufacturing and supply chain management capabilities rather than pursuing blind cross-industry expansion [1][2]. Group 1: Strategic Cooperation - The collaboration will initially focus on IP product development and production within the supply chain [2]. - Heyone is recognized for its original IPs such as "哦崽," "MIMI," and "R3NA," which have gained significant recognition among young consumers [2]. - The partnership is expected to enhance Yuanfei's exploration of new consumer scenarios while maintaining its core business in pet food and supplies [2]. Group 2: Manufacturing and Supply Chain Capabilities - Yuanfei Pet has developed a comprehensive manufacturing and supply chain management system centered on safety standards, material selection, production processes, and delivery stability [1]. - The company has accumulated mature experience in key product lines such as leashes and plush toys, focusing on environmental safety, complex process control, production consistency, quality stability, and reliable delivery [1]. - The core capabilities of Yuanfei are deemed highly adaptable to the潮玩 sector, which also demands stringent quality, safety, and detail requirements [1]. Group 3: Market Positioning and Future Plans - The partnership is seen as a significant opportunity for Yuanfei to deepen its understanding of潮玩 products and market demands while ensuring steady development in its core pet-related businesses [2]. - Yuanfei plans to continue monitoring structural opportunities in the new consumer market, focusing on product enhancement and industry collaboration for long-term value [2].
源飞宠物携手黑玩跨界战略合作 供应链能力拓展至潮玩新赛道