欧洲航司的“中国机遇”：当7%的增长遇见“需求变了”的游客

Core Viewpoint - The Air France-KLM Group expresses confidence in the Chinese market and aims to enhance connectivity between Europe and China, with a clear plan for growth in the aviation sector by 2026 [1] Group 1: Market Growth and Strategy - The International Air Transport Association (IATA) projects that the Chinese aviation market will grow at an average annual rate of 7% over the next five years, driven by the income growth of high-net-worth individuals, increased business travel demand, and a booming tourism industry [1] - The Air France-KLM Group is focusing on providing more flexible travel options and high-quality services to capture sustainable growth opportunities in the rapidly recovering Chinese aviation market [2] Group 2: Changes in Traveler Behavior - Since 2023, Chinese travelers' habits have shifted, with traditional large tour groups being replaced by smaller groups and a growing preference for diverse destinations, including local experiences in smaller cities [2] - There is an increasing demand for premium travel options, leading to a rise in business class and premium economy class bookings, prompting Air France and KLM to introduce corresponding products on long-haul flights [2] Group 3: Operational Plans and Customer Experience - By the winter of 2025, Air France and KLM plan to operate a total of 40 weekly flights between Europe and major Chinese cities, utilizing Paris Charles de Gaulle and Amsterdam Schiphol airports as key hubs [3] - Air France has launched a new La Première first-class suite and enhanced its long-haul business class with Sofitel MY BED mattresses, high-speed Wi-Fi, and improved check-in processes [3] - KLM aims to introduce a new service concept on intercontinental flights by 2027, focusing on personalized interactions and more seating options [3] Group 4: Partnerships and Future Outlook - The Air France-KLM Group has expanded its code-sharing partnership with China Eastern Airlines, allowing passengers to book flights to over 42 domestic destinations in China [4] - The Group remains optimistic about the long-term growth potential in the Chinese market and is considering increasing direct flights to China once airspace restrictions are lifted [4]