【行业资讯】上周俄罗斯电商圈发生了哪些大事？（1213-1219）

Group 1: Ozon's Initiatives - Ozon has launched the FBO (Fulfillment by Ozon) model in Kazakhstan, transitioning from a "traffic entry" to a "complete e-commerce infrastructure service provider" [1] - Sellers using Ozon's warehouses in Almaty and Astana will enjoy full storage fee waivers until July 1, 2026, and the sales commission has been reduced by approximately 50% to a range of 5%-13% [1] - Ozon has integrated logistics costs into a transparent price range (212-3050 tenge), covering the entire process from warehousing to last-mile delivery [1] - The platform has enhanced local operational support, allowing sellers to sign contracts directly with local entities and settle in tenge with no minimum withdrawal limit [1] Group 2: Ozon's Offline Expansion - Ozon will charge a deposit of 30,000 rubles (approximately 2400 RMB) for new offline pickup points (PВЗ) starting December 15 [2] - These pickup points are designed to be located in residential areas and are part of Ozon's focus on developing offline retail formats [2] - The deposit will be refunded within 10 working days after the pickup point becomes operational, provided the seller meets all requirements [2] Group 3: Regional Product Promotion - Ozon has established a dedicated sales area for products from the Karachay-Cherkess region, showcasing around 2700 items from local manufacturers [3] - The number of such regional specialty areas has rapidly increased, nearing 8500 by September 2025, doubling from the previous year [3] Group 4: E-commerce Trends in Russia - Over 82% of Russians hold at least one e-commerce platform card, with 73% citing discounts as the main reason for obtaining it [8] - A significant trend of "emotional shopping" has emerged, with 58% of Russians shopping to improve their mood, leading to an 80% increase in order volume on Ozon [9] - E-commerce platforms are becoming the preferred channel for holiday gift purchases, with over 54% of consumers planning to buy gifts online [10] Group 5: Market Dynamics and Competition - The Russian E-commerce Market Participants Association has raised concerns about unfair competition from foreign sellers, particularly those from China, and has proposed measures to level the playing field [7] - Wildberries has responded to proposals for unified tax burdens on online and offline retail, emphasizing its role as a significant taxpayer and supporter of small businesses [6] Group 6: Advertising and Sales Growth - The Russian e-commerce advertising market is projected to exceed 900 billion rubles by 2025, with e-commerce expected to account for 63% of the advertising market [13] - There has been a notable surge in graphics card sales in Russia, particularly in St. Petersburg, with sales increasing ninefold year-on-year due to rising demand driven by AI developments [14]