Core Insights - The "China Lang Partner Plan" was officially launched, marking a strategic initiative aimed at strengthening brand presence and channel networks across the country, with Jiangsu being the first focus area [1][2] - Langjiu aims to implement a "three-year saturation attack" strategy to establish a robust market presence in Jiangsu, emphasizing deep market penetration and consumer cultivation [2][6] Group 1: Strategic Commitments - Langjiu has made four key commitments to its partners: enhancing service support through a tiered management system, concentrating resources on high-tier partners, ensuring reasonable profit margins for compliant partners, and fostering long-term relationships rather than short-term transactions [3][4] - The company aims to build a sustainable channel network ecosystem that promotes mutual trust and shared benefits among partners, addressing the current profitability pressures faced by distributors [4][8] Group 2: Market Approach - The company has established over 60,000 channel networks in Jiangsu and plans to enhance the effectiveness of these channels through a structured management approach [5][6] - Langjiu's marketing strategy includes high-profile brand events, such as the "Chinese Lang Night" and partnerships with major media outlets, to boost brand visibility and consumer engagement [5][7] Group 3: Long-term Vision - The strategic focus on Jiangsu is part of a broader, replicable market methodology that Langjiu intends to apply in other key markets across China, leveraging its historical strength in the region [6][8] - The success of the Jiangsu initiative will serve as a test case for the effectiveness of Langjiu's integrated market strategy, which combines product quality, brand recognition, and partner engagement [7][8]
以“中国郎伙伴计划”凝聚终端,郎酒以江苏为起点蓄力全国市场
2 1 Shi Ji Jing Ji Bao Dao·2025-12-22 11:51