韧行2025：企业家画像②|钟睒睒：沉默中天亮了

Core Viewpoint - In 2025, Zhong Shanshan has transformed from a public figure facing intense scrutiny in 2024 to a successful entrepreneur, regaining his status as a leading billionaire and restoring the market value of his company, Nongfu Spring [1][5][10] Group 1: Public Image and Reputation - In 2024, Zhong Shanshan faced significant public backlash following the death of a competitor, leading to various accusations and a decline in his company's market performance [2][4] - He responded to the criticisms by clarifying his relationship with the late founder of Wahaha and addressing concerns regarding his son's nationality, emphasizing that Nongfu Spring remains a Chinese enterprise [3][4] - Despite his efforts, the company's market value halved, and its revenue dropped by 21.3%, marking a challenging year for the brand [4] Group 2: Financial Recovery and Business Strategy - By 2025, Zhong Shanshan's net worth reached 530 billion yuan, making him the richest person in China for the fourth time, while Nongfu Spring's market value surpassed 500 billion HKD [5][10] - The company's gross profit margin returned to over 60%, and new product lines, such as sugar-free tea, significantly contributed to revenue, with tea beverage sales reaching 10.1 billion yuan in the first half of 2025 [5][8] - Nongfu Spring's strategic focus on water source projects and premium product offerings has created a competitive advantage, with 15 water sources and over 30 production bases established [7][8] Group 3: Corporate Philosophy and Market Positioning - Zhong Shanshan advocates for a long-term strategic approach, prioritizing genuine value creation over engaging in public disputes, which reflects a mature business philosophy [7][10] - He emphasizes the importance of respecting competitors and maintaining ethical standards in business practices, moving away from price wars and towards enhancing industry standards [8][9] - The company's marketing strategy has shifted from controversial tactics to building brand value and supply chain resilience, indicating a transformation in competitive logic [9][10]