中国重汽集团：赴一场“可触摸的品牌温暖之旅”

Core Insights - The event "Technology Leads, Win-Win for the Whole Chain" organized by Shandong Heavy Industry and China National Heavy Duty Truck Group showcased technological breakthroughs and cultural sentiments, attracting over 10,000 attendees [1] Group 1: Event Overview - The public open day was designed as an immersive brand experience, featuring a panoramic exhibition area that highlighted the latest achievements in key areas such as new energy, digital intelligence, and autonomous driving [3] - Attendees experienced a comprehensive product matrix, including a full range of commercial vehicles, showcasing the company's strong technological capabilities [3] Group 2: Interactive Experience - The "Super Truck" exhibition area became a popular spot, allowing the public to engage in simulated driving experiences and various interactive activities that integrated brand elements [4] - Creative workshops for children, such as LEGO building and art activities, fostered brand recognition and emotional connections with the company [4] Group 3: Brand Heritage - The event coincided with the 95th anniversary of China National Heavy Duty Truck Group, inviting retired employees to witness the evolution of the company’s products, which highlighted the significance of heritage and continuity [5] - Musical performances and interactive shows created a warm atmosphere, bridging the gap between technology and everyday life, while family participation strengthened emotional ties within the company [6] Group 4: Technological Leadership - The open day illustrated the value proposition of "Technology Leads, Win-Win for the Whole Chain," allowing the public to engage with core components like efficient powertrains and intelligent driving systems [7] - The event emphasized the company's commitment to innovation, quality, and social responsibility, transforming attendees into brand advocates [7] Group 5: Future Vision - The open day reflected the company's journey from the first heavy truck in New China to a global leader in intelligent trucks, showcasing its evolution alongside the progress of China's manufacturing industry [8] - The event highlighted the brand's commitment to growing with users, employees, and society, emphasizing the human aspect of technology and industrial development [8]