申城跨年消费提前引爆：老牌商场联动卫视IP，潮流首店首发迎新

Group 1 - The core theme of the news is the early onset of the New Year consumption boom in Shanghai, with various shopping districts enhancing their promotional activities to create a festive atmosphere for consumers [1] - The First Eight Hundred Partners' "Brilliant 123! Year-End Carnival" has expanded its duration from a single night to 11 days, marking its 30th anniversary with upgraded promotional strategies [3] - The most popular area in the First Eight Hundred Partners is the gold jewelry counter, with significant discounts on gold products, including a reduction of 40 yuan per gram for weighted gold and up to 7.4% off for certain items [3][5] Group 2 - The First Eight Hundred Partners has introduced an "experience" element by transforming its atrium into a music stage, featuring a 5-hour performance by the Shanghai Light Music Orchestra on New Year's Eve [5] - The Xinyi Taikoo Hui in the Nanjing West Road shopping district is hosting a winter event called "Oh là là White Xiang Xiang," featuring a large art installation that symbolizes cultural dialogue between Shanghai and Paris [6][8] - The collaboration between Heytea and the toy brand Pop Mart's IP "Starry People" has launched a global co-branded product, generating significant interest among young consumers and enhancing the festive spirit of the year-end consumption season [10]