IAS APPOINTS MELISSA FURZE AS HEAD OF DATA SCIENCE

Core Insights - Integral Ad Science (IAS) has appointed Melissa Furze as the Head of Data Science, who will lead the company's global data science, AI, and analytics strategy [1][2] - Melissa Furze brings over two decades of experience in data, analytics, AI, and customer insights, previously serving as Global Vice President of Customer Science at LinkedIn [2][4] - IAS aims to enhance its AI-first strategy to leverage deep data insights for new advertising solutions, focusing on trust, transparency, and performance in digital media [2][5] Company Overview - Integral Ad Science is a leading global media measurement and optimization platform that provides actionable data to improve results for advertisers, publishers, and media platforms [5] - The company's software ensures ads are seen by real people in safe environments, enhancing return on ad spend for advertisers and yield for publishers [5] - IAS's mission is to establish itself as the global benchmark for trust and transparency in digital media quality [5]