焦点访谈｜冰雪消费热背后，一条完善的冰雪经济产业链正在逐步形成

Core Insights - The Chinese ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to surpass 1 trillion yuan in 2025 [1] - The opening of Harbin Ice and Snow World has attracted significant attention, with 45,000 visitors on its first day, showcasing the increasing popularity of winter sports and related activities [3] Industry Growth - The ice and snow industry is experiencing a boom, with diverse activities and new "ice and snow +" scenarios driving consumption and the growth of the entire industry chain, including domestic equipment manufacturing and tourism services [1][7] - The number of snow resorts in China is expected to increase from 1,133 in 2018 to 2,678 by 2024, representing a growth of 136% [15] Equipment and Technology - The rise of domestic snow equipment brands has changed the market dynamics, with local brands now covering 70% of personal snowboard equipment in domestic resorts [13] - The snow equipment rental market is thriving, with over 100 rental shops in Chongli offering more than 70,000 pieces of equipment, reflecting a shift in consumer preferences towards renting rather than purchasing [7][8] Regional Developments - The establishment of the world's largest indoor ski resort in Shenzhen has attracted over 700,000 visitors since its opening, highlighting the growing interest in ice and snow activities in southern China [15] - The development of the Gangshika Snow Peak in Qinghai Province as a national training base for skiing and mountaineering is attracting more climbers and skiers, indicating a diversification of ice and snow tourism [19][27] Economic Impact - The ice and snow economy is creating new job opportunities, with local guides in Qinghai earning significantly higher incomes due to the growing demand for professional services in the region [25] - The overall ice and snow tourism sector is expected to see over 500 million participants by 2025, with a substantial increase in related businesses, indicating a robust economic impact [27]