冰雪消费热背后，一条完善的冰雪经济产业链正在逐步形成

Core Insights - The Chinese ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to surpass 1 trillion yuan in 2025, indicating a robust growth trajectory [1] - The opening of Harbin Ice and Snow World has attracted significant attention, with 45,000 visitors on its first day, showcasing the increasing popularity of winter sports and related activities [1][2] - The integration of technology and diverse activities in ice and snow parks is enhancing visitor experiences, with new attractions like AI interactions and themed parades [2] Industry Growth - The ice and snow industry is experiencing a boom, with various regions in China, including Xinjiang, Jilin, and Hebei, opening ski resorts earlier than last year, contributing to a surge in winter tourism [2] - The number of ski resorts in China is expected to increase from 1,133 in 2018 to 2,678 by 2024, reflecting a growth rate of 136% [5] - The demand for ice and snow sports is expanding beyond northern China, with southern regions like Shenzhen establishing large indoor ski facilities, attracting significant tourist numbers [5] Equipment and Rental Market - The trend of renting ski equipment is on the rise, with over 100 rental shops in Chongli offering more than 70,000 pieces of equipment, highlighting a shift in consumer preferences towards convenience [3] - Domestic brands are gaining market share in the ski equipment sector, with local products now covering 70% of personal snowboard equipment in domestic ski resorts [4] - The growth of the ice and snow sports market is driving the development of the equipment manufacturing industry, with significant sales increases reported for ski boards and other gear [3] Economic Impact - The ice and snow economy is creating new job opportunities, with local guides in Qinghai earning significantly higher incomes due to the growing demand for professional services in snow tourism [7] - The establishment of a comprehensive ice and snow economic ecosystem is underway, with nearly 13,000 companies involved in ice and snow tourism, marking a 17% increase from 2023 [8] - The anticipated number of participants in ice and snow leisure tourism in China is expected to exceed 500 million by 2025, indicating a strong consumer interest in winter activities [7][8]