Sprout Social Named a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape

Core Insights - Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises, highlighting its strong position in the market [1][5] Company Overview - Sprout Social is a leading provider of cloud-based social media management software, serving approximately 30,000 brands with its comprehensive platform [5] - The company emphasizes the importance of social data in driving business impact and has been awarded the 1 Best Software Product by G2's 2024 Best Software Award [5] Influencer Marketing Solution - Sprout Social's influencer marketing solution enables organizations to identify suitable influencers, foster authentic partnerships, and maximize campaign ROI through AI-driven insights and centralized management [2][3] - The platform is designed for enterprise organizations, focusing on brand safety, comprehensive analytics, and efficient creator discovery [3][4] Market Trends - Investment in influencer marketing is surpassing traditional marketing channels, prompting Sprout Social to enhance its platform to meet the evolving needs of brands [4] - The company is committed to leveraging AI capabilities to facilitate high-value, brand-safe partnerships at scale [4] IDC MarketScape Assessment - The IDC MarketScape assessment provides a framework for evaluating the competitive fitness of technology suppliers, utilizing both qualitative and quantitative criteria to illustrate each supplier's market position [6][7]