对话追觅扫地机总裁孟佳：明年要继续以100%增速为目标

Core Insights - The article highlights the significant global expansion of the company, with the opening of its first physical store in Hong Kong marking a key milestone in its globalization strategy [2][6]. - The company has achieved a compound annual growth rate (CAGR) of over 100% for six consecutive years and aims to maintain this growth trajectory, particularly focusing on North America and emerging markets [2][4][14]. - The competitive landscape in the robotic vacuum industry is intensifying, with the company positioning itself to leverage technological innovation and local market adaptation as key strategies for future growth [3][8][10]. Global Expansion - The company has surpassed 6,500 overseas stores and aims to increase its flagship store presence in key global markets, including North America, Europe, and South Korea [2][7]. - The opening of the Hong Kong store is seen as a strategic move to enhance brand visibility in the Asia-Pacific region, serving as a critical showcase for its high-end brand image [2][11]. Market Position and Competition - The company currently holds a 12.4% market share in global shipments, ranking third overall and first in the European market [3]. - The competitive environment is becoming increasingly crowded, with new entrants in both domestic and international markets, which the company views positively as it encourages technological advancement [3][8]. Technological Innovation - The company emphasizes continuous investment in research and development, allocating over 7% of its revenue annually to R&D, with more than 70% of its workforce dedicated to this area [4][10]. - The focus on technological innovation is seen as essential to avoid price wars and to enhance product experience and iteration speed [4][10]. Future Growth Strategy - The company aims to achieve 100% growth in the coming year, with a strong emphasis on localizing its offerings in North America and other emerging markets [14]. - The strategy includes a commitment to product innovation and enhancing user experience, which are critical for maintaining competitive advantage in a rapidly evolving market [10][13]. Brand Localization - The company is adopting a "globalization + localization" strategy to better cater to local markets, ensuring that products and services are tailored to meet regional preferences [8][10]. - This approach is crucial for transitioning from merely exporting products to establishing a strong brand presence in international markets [3][8]. Industry Outlook - The robotic vacuum industry is undergoing a significant transformation, with the company positioned to capitalize on the shift from traditional players to emerging Chinese brands [5]. - The ability to maintain a high-end market position while appealing to the mass market will be pivotal for the company's future success [5].