广博股份：文创潮玩转型多点落地，IP驱动业务增长

Core Viewpoint - The "Reward Economy" is gaining traction in the A-share market, with companies like Guangbo Co., Ltd. experiencing significant investor interest and stock performance due to their innovative approaches in consumer engagement and product offerings [1] Group 1: Reward Economy - The "Reward Economy" refers to consumers purchasing non-essential goods or experiences to gain immediate pleasure and psychological relief amid work and life pressures [1] Group 2: Brand Experience Store Launch - Guangbo Co., Ltd. opened its first cultural and creative toy store in Shanghai on November 28, featuring interactive areas to enhance consumer immersion and engagement [2] - The store's product range includes various categories such as cultural and creative stationery and lifestyle products, aiming to connect deeply with younger consumers through events and interactions [2] - The company also launched a Christmas-themed pop-up event on December 12, showcasing new products and leveraging the limited-time nature to test market demand and gather consumer feedback [2] Group 3: IP Play Food Response - The company collaborated with the popular IP "Detective Conan" to create a food and collectible series, achieving strong market response both online and offline due to its innovative product form [3] - Guangbo Co., Ltd. focuses on developing both leading and niche IPs, creating a sustainable business model that balances market flow and profitability [3] - Future strategies include targeting Gen Z demands and optimizing the food supply chain to create immersive consumption experiences [3] Group 4: Card Game Business Development - The company plans to prioritize the development of card games and plush toys by 2025, with significant progress already made in the card game sector [4] - Recent releases of collectible cards based on the "Zhu Xian" animation have been well-received, establishing a solid foundation for future growth in this category [4] - Guangbo Co., Ltd. is also expanding its overseas presence by adapting its products to fit local consumer preferences and cultural characteristics [4]