Cramer's Stop Trading: Molson Coors

Core Viewpoint - The alcohol industry, particularly beer and spirits, is experiencing significant declines in sales, with a notable shift in consumer behavior towards lower consumption among younger demographics [1][2][3]. Industry Performance - Molson Coors has seen a decline of 2.76% in stock performance, indicating broader struggles within the alcohol sector [1]. - Year-to-date performance for major restaurant chains shows significant declines: Shack down 34%, Chipotle down 38%, and Cava down 50%, suggesting that rising costs are impacting margins and consumer spending [2]. Consumer Behavior - Younger consumers are shifting away from traditional alcohol consumption patterns, preferring mocktails and limiting their intake to one drink, contrasting with older generations who consumed more [2][3]. - The perception of alcohol consumption has changed, with younger individuals feeling less inclined to order multiple drinks in social settings [3].