连锁茶饮品牌致歉：下架整改+免单补偿！

Core Viewpoint - The recent apology from the well-known tea brand Lele Tea regarding its new product "Apple Sugar" has brought the product under public scrutiny due to quality issues and consumer dissatisfaction [1][6]. Group 1: Product Issues - Consumers reported multiple issues with the "Apple Sugar" series, including apples not being coated in sugar, insufficient sugar leading to oxidation, overly thick sugar causing stickiness, high syrup temperature darkening the apples, and improper decoration [1][12]. - The product's actual appearance and quality starkly contrasted with the promotional images, leading to accusations of misleading advertising [6]. Group 2: Company Response - In response to the backlash, Lele Tea issued an apology, acknowledging the problems and stating that they were due to "insufficient consideration and preparation" [6][8]. - The company conducted a nationwide inspection of the "Apple Sugar" products, removing non-compliant items from shelves and enforcing strict penalties on stores with significant discrepancies [6][9]. Group 3: Compensation Measures - To address consumer dissatisfaction, Lele Tea introduced compensation measures, including free drink vouchers for customers who purchased the problematic products [6][10]. - The company also established a national hotline for consumer feedback, promising to respond actively to complaints [10]. Group 4: Brand Background and Challenges - Lele Tea, founded in 2016 and headquartered in Shanghai, gained popularity with products like "Dirty Bread" and "Dirty Tea," targeting the mid-to-high-end market [13]. - The brand has faced challenges in its expansion strategy, including exiting the Guangzhou market and selling a significant stake to Nayuki Tea [13][14]. - The recent incident highlights potential management and quality control issues within the company, especially as it pursues aggressive expansion plans [14].