巨量引擎《2026巨量引擎营销IP通案》

Core Insights - The report titled "2026 Giant Engine Marketing IP Plan" emphasizes the core idea of "Good Business, Everyone is Present," leveraging Douyin's 600 million users to create a marketing IP matrix that spans all industries, nodes, and scenarios, aiming to enhance brand visibility, deepen consumer perception, penetrate target demographics, and drive business conversion [1] Group 1: Marketing Strategy - The platform focuses on four key areas: lifestyle trends, rich emotions, diverse scenarios, and nationwide co-creation, constructing an annual marketing calendar that includes significant events like the Spring Festival and graduation season [1] - Customized marketing solutions are developed for over ten major industries, including beauty, fashion, and automotive, aligning with consumer scenarios and demographic needs [1][14] - Innovative marketing methods are integrated, such as AI effects, interactive challenges, and offline pop-up events, creating a closed loop of "content-interaction-conversion" [1] Group 2: User Engagement - The marketing plan aims to enhance user resonance through various formats like short videos, live broadcasts, and variety shows, engaging users in a more profound manner [1] - The report highlights the importance of tapping into emotional connections and cultural trends to foster deep engagement with users [1][18] Group 3: Industry Focus - Specific strategies are tailored for industries such as beauty, fashion, and automotive, with examples including celebrity collaborations in beauty and scenario-based test drives in automotive [1][14] - The marketing approach is designed to resonate with diverse consumer preferences and stimulate participation across various demographics [1][14] Group 4: Event-Driven Marketing - The marketing calendar includes major events that serve as focal points for brand engagement, such as the "Non-Heritage Spring Festival" and "Douyin's Beautiful Wonderful Night," which are expected to generate significant user interaction [1][19] - The report outlines a strategy for leveraging high-profile events to create emotional connections between brands and consumers, enhancing brand visibility and engagement [1][21]