推动平台经济健康发展（锐财经）

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" marks a significant step towards institutionalizing and refining price governance in China's platform economy, aiming to protect the rights of consumers and operators while promoting a healthy market environment [3]. Group 1: Regulatory Framework - The National Development and Reform Commission (NDRC), the State Administration for Market Regulation, and the National Internet Information Office have established a regular price supervision mechanism to regulate pricing behaviors on internet platforms [1]. - The rules were modified based on public feedback collected from August 23 to September 22, focusing on standardizing pricing behaviors and enhancing transparency [2]. Group 2: Key Provisions - The rules specify that platform operators must not impose unreasonable restrictions on the pricing behaviors of operators within the platform, thereby protecting their right to set prices autonomously [2][4]. - Operators are required to clearly display pricing information, including dynamic pricing and differential pricing, and to regulate promotional activities to prevent misleading practices [4][5]. - The rules prohibit unfair pricing practices such as predatory pricing, price discrimination, collusion, and price fraud, ensuring a fair competitive environment [4][5]. Group 3: Consumer Protection - The rules mandate that operators must provide clear options for services like automatic renewals and one-click cancellations, ensuring consumers are well-informed and can easily opt out of unwanted charges [4][5]. - There is an emphasis on protecting consumer rights by enforcing transparent pricing and promoting the establishment of online dispute resolution mechanisms [4][6]. Group 4: Implementation and Compliance - The rules will take effect on April 10 of the following year, with platforms required to conduct self-assessments against the regulatory requirements before implementation [6]. - The NDRC emphasizes the need for platform operators to refine their internal compliance systems in line with the new rules, particularly regarding consumer price rights and the autonomy of platform operators [7]. Group 5: Collaborative Governance - Effective implementation of the rules requires collaboration among government, platforms, industries, and society to create a cooperative governance framework [8]. - Platforms are encouraged to shift from passive compliance to proactive governance, enhancing internal management and establishing clear channels for price complaints [8].