店铺被封、资金冻结？这样设计跨境电商架构最抗风险！

Core Insights - Cross-border e-commerce sellers face store closures and fund freezes, often linked to non-compliance and unsafe cross-border structures [1][2] Group 1: Compliance Issues - Non-compliance with tax regulations, such as VAT/sales tax in countries like the UK, Germany, and the US, can lead to account suspensions on platforms like Amazon and eBay [3] - Using the same company information across multiple stores can result in all related stores being affected if one is penalized for tax issues [4] - Lack of transparency in company identity and operations can lead to account freezes during platform audits, especially if the operational entity does not match the registered company [5] Group 2: Financial Risks - Confused fund flow, such as using personal accounts for business transactions or having overlapping payment accounts, can be flagged as money laundering, leading to penalties [6] - Using third-party payment tools with mismatched account holder information can create risks during platform verification [6] Group 3: Operational Strategies - Operating multiple accounts without proper isolation can lead to risk transmission; if one account is flagged, others may also be affected [7][8] - Selling infringing products or using improper brand authorization can complicate compliance and lead to operational challenges [9] Group 4: Recommended Compliance Structure - Establishing a compliant cross-border structure involves business isolation, risk separation, and tax compliance, with a focus on using a Hong Kong company for international settlements [11] - Local companies should be established in target markets (e.g., the US, UK, Germany) to handle sales, warehousing, and local tax compliance [12] - A clear flow of funds and goods is essential, ensuring that sales revenue is properly managed and that goods are sourced and shipped through compliant channels [12] Group 5: Response to Issues - In case of account suspension or fund freeze, sellers should carefully read platform notifications and prepare accurate appeal materials [13] - If an account is irreparably damaged due to severe violations, it is crucial to abandon it and ensure physical separation from other accounts to prevent association [14]