XZB(SH:603040) Jin Tou Wang·2025-12-22 03:09Core Viewpoint - The opening of the 100th Zongheng Experience Center in Shanghai marks a significant milestone in the Chinese luxury off-road market, indicating the maturation of the luxury off-road service system in China [1]. Group 1: Company Development - Zongheng aims to create a new luxury off-road benchmark in China, leveraging 28 years of technology from Chery and 13 years of collaboration with Jaguar Land Rover [3]. - The G700, Zongheng's first model, achieved notable success by winning five stage championships in the 2025 Rally of the Ring and became the first mass-produced vehicle to cross the Yangtze River [5][6]. - Since its global launch on October 19, 2025, the G700 has delivered 4,232 units in November alone, with total orders exceeding 20,000, showcasing strong market recognition [5]. Group 2: Product and Service Innovation - Zongheng emphasizes a unique approach to luxury off-road vehicles, focusing on integrating extreme performance with luxury experiences, rather than following existing luxury off-road paths [6]. - The 100th Experience Center features a design that combines off-road strength with luxury comfort, creating an immersive experience space that reflects Zongheng's brand spirit [10][13]. - The center includes various functional areas, such as a social space for user interaction and a family-friendly area, enhancing the overall customer experience [16]. Group 3: Service and Ecosystem - Zongheng's service model includes a four-dimensional protection system covering service, technology, off-road support, and vehicle usage, ensuring a comprehensive user experience [17][21]. - The company has established a nationwide network of service stations and has launched the "Zongheng China Plan," which includes 50 off-road academies and 150 service stations [22]. - Zongheng offers customized services to meet diverse user preferences, including unique equipment and travel products, reinforcing its user-centric service philosophy [25]. Group 4: Future Outlook - Zongheng's strategic initiatives, from global expansion to establishing a solid domestic presence, reflect its commitment to advancing the Chinese luxury off-road sector [27].