特稿｜屏之战：站在三星对面的“人”

Core Viewpoint - The competition in the OLED 8.6 generation line is intensifying, with Chinese manufacturers aiming to challenge Samsung's dominance in the display industry, particularly in the mid-size OLED market, which is projected to see significant investment and growth by 2025 [2][3][24]. Group 1: Industry Dynamics - The OLED 8.6 generation line competition is set to involve nearly 150 billion yuan in investments from Chinese manufacturers, including BOE, TCL, and Visionox, as they seek to capture market share from Samsung [3][5][6]. - Samsung's revenue from OLED displays is projected to be 44% of the global market, while BOE's share is only 12%, indicating a significant gap that Chinese companies aim to close [10][24]. - The shift from LCD to OLED technology is driven by the increasing demand for mid-size screens in devices such as laptops and tablets, with OLED penetration rates expected to rise significantly by 2026 [7][24]. Group 2: Key Players and Investments - TCL is investing 29.5 billion yuan in the world's first G8.6 generation printed OLED production line, with plans for mass production by 2027 [5][6]. - BOE has announced that its B16 production line will begin mass production in the second half of 2026, ahead of Samsung's A6 line, marking a significant shift in the competitive landscape [8][10]. - Visionox and Hefei Guoxian are also entering the G8.6 generation OLED market, with substantial investments aimed at establishing a foothold in this emerging sector [6][24]. Group 3: Historical Context and Future Outlook - The historical rivalry between Chinese manufacturers and Samsung has evolved, with Chinese companies now positioned to directly compete in the OLED market, a shift from their previous focus on LCD technology [13][24]. - The upcoming competition in the OLED 8.6 generation line is expected to be fierce, with industry experts predicting that the first major battle for market dominance will occur between 2027 and 2028 [16][24]. - The capital-intensive nature of the OLED industry requires significant investment and strategic planning, as companies navigate the cyclical nature of the display market [17][20].