以“和美”为舵 携千商共渡

Core Insights - The article discusses the 29th "12·18" Consensus Building and Sharing Conference held by Wuliangye, emphasizing the transformation of business contracts into deep emotional and value consensus [4][5] - Wuliangye aims to create a "community of shared destiny" among manufacturers and distributors, focusing on cultural resonance, emotional integration, and value co-creation rather than just profit distribution [5] Group 1: Event Overview - The "12·18" conference featured various activities, including a solemn sacrificial ceremony, a global partner singing competition, and an international distributor forum, showcasing Wuliangye's "Harmony and Beauty" culture [4][5] - The conference highlighted the release of the book "Wuliangye Harmony Theory," marking an upgrade from cultural advocacy to a theoretical system [5] Group 2: Strategic Focus - Wuliangye's chairman emphasized the need to balance "inheritance and innovation," "cultural value and economic benefits," and "national characteristics and international fashion" in the face of industry challenges [5] - The company, in collaboration with the China Alcoholic Drinks Association, released a declaration for high-quality development in the liquor industry, aiming to build a "harmonious and prosperous" community [5] Group 3: Marketing and Sales Strategy - Wuliangye's marketing strategy for 2026 is defined as "Marketing Integrity and Innovation Year," focusing on price strategy, market management, channel optimization, and terminal service empowerment [5] - The "5+5+5" strategic framework aims to enhance support for distributors in both Chinese and non-Chinese markets, ensuring a new type of manufacturer-distributor relationship [5] Group 4: Cultural and Emotional Engagement - The sacrificial ceremony and singing competition served as emotional and cultural bonding experiences, allowing distributors to feel a deeper connection to the brand [5] - The activities emphasized the importance of cultural heritage and emotional engagement in building a community of shared values and experiences [5] Group 5: Industry Outlook - The article notes that despite cyclical fluctuations in the industry, Wuliangye's understanding of industry dynamics and its commitment to cultural and emotional values provide confidence for future growth [5] - The company is positioned to navigate market changes by fostering a community that emphasizes trust, collaboration, and shared cultural identity [5]