一边看“豫排” 一边赶“大集”（我运动 我快乐·群众体育赛事观察）

Core Viewpoint - The 2025 Henan Women's Volleyball City League ("Yu Pai") successfully concluded, showcasing the integration of sports, culture, and tourism in Henan province, with significant audience engagement and local economic benefits [2][6][9]. Group 1: Event Overview - The final match featured Zhengzhou team against Luoyang team, with a strong local audience presence, highlighting community support and enthusiasm for the event [2]. - The event attracted 24.7 million attendees over 142 matches, with a total of 1,605 million viewers for live broadcasts [5]. Group 2: Sports Development - Volleyball was chosen as the focal sport due to its strong grassroots participation and training infrastructure in Henan, with many amateur sports schools offering professional training [3][4]. - The event included youth participation, with U12 players showcasing their skills, indicating a promising future for volleyball in the region [4]. Group 3: Economic Impact - The event utilized a "sports as a platform, culture and tourism as a performance" strategy to convert event traffic into market sales, featuring local food and products at the venue [6][9]. - Local businesses benefited from the event, with a significant increase in foot traffic and sales, as spectators engaged in local tourism and dining experiences [7][9]. Group 4: Financial Management - The event's operational budget was approximately 10 million yuan, with a focus on achieving financial balance through a combination of government support and market operations [8]. - The average attendance rate for knockout matches reached 78%, contributing to the financial viability of the event [8]. Group 5: Community Engagement - The event enriched local cultural life, with affordable ticket prices enhancing accessibility and community involvement in sports [10]. - The inspiring stories from the matches fostered a sense of community spirit and encouraged more youth to engage in volleyball [11].