“耕耘市场，最重要的是下慢功夫”（经济聚焦·中国品牌圈粉海外）

Core Insights - The article highlights the growing presence and acceptance of Chinese smartphone brands, particularly Honor, in the UK market, showcasing their successful strategies and product offerings [1][2][4]. Group 1: Honor's Market Strategy - Honor has positioned itself in the UK market by focusing on high-end smartphones, with prices ranging from £700 to £1700, and has gained significant consumer interest since its entry in late 2021 [1]. - The brand has adopted a promotional strategy that includes partnerships with telecom operators, offering bundled deals like "phone + tablet" to attract customers and expand market reach [2]. - Honor's market manager emphasizes the importance of building trust and understanding local market dynamics to succeed in overseas markets [4]. Group 2: Product Innovation and Consumer Engagement - Honor's recent product launches, particularly in the foldable smartphone segment, have been well-received due to their lightweight design and strong performance, appealing to fashion-conscious consumers [2]. - The company has made efforts to enhance customer service and product design, ensuring compatibility with various telecom operators and improving after-sales support [2]. - Honor's products are now available in over 2,600 retail stores across the UK, indicating a robust distribution strategy [2]. Group 3: Broader Trends in Chinese Brands - Chinese brands are expanding their global footprint, with Honor operating in nearly 30 European countries and diversifying its product range to include laptops, tablets, and smartwatches [4]. - The article also mentions the success of niche brands like Smog, which has captured over 30% of its global revenue from the European market, highlighting the demand for specialized products [4][5]. - Smog's founder illustrates the brand's rapid product development capabilities, with plans to launch over 600 new products by 2025, showcasing the agility of Chinese manufacturers in responding to market needs [5].