《疯狂动物城2》热潮背后：迪士尼文化与旅游融合发展研究

Core Viewpoint - The release of "Zootopia 2" has reignited global enthusiasm among fans, with box office earnings in China exceeding 3.5 billion yuan, driving consumption of merchandise and boosting tourism experiences, creating a closed-loop ecosystem of "content-product-experience" [1] Group 1: Cultural IP Operation - The essence of cultural and tourism integration lies in the monetization of cultural values through emotional resonance, with "Zootopia 2" transforming the cultural concept of an "animal utopia" into tangible emotional assets for tourism [2] - A compelling narrative is the core driver of cultural dissemination, with "Zootopia 2" employing a dual structure of "meta-narrative + layered narrative" to convey universal values and meet diverse audience emotional needs [3] - The sustainability of cultural tourism integration depends on the continuous accumulation and updating of IP value, with Disney's long-term strategy allowing the "Zootopia" IP to remain relevant and evolve alongside its audience [4] Group 2: Practical Pathways for Cultural Tourism Integration - Disney's theme parks serve as the central scene for cultural and tourism integration, transforming virtual narratives into real experiences, with the Shanghai Disney "Zootopia" area opening in December 2023 featuring immersive attractions [5] - Through collaborative branding, Disney extends the cultural symbols of "Zootopia 2" into everyday life, integrating them into various consumer products that enhance the overall experience [6] - Localization has become a crucial direction for Disney's narrative adjustments, incorporating diverse cultural elements to enhance local audience engagement and cultural identity [7]