KWEICHOW MOUTAI(SH:600519) Zhong Guo Jing Ji Wang·2025-12-23 00:02Core Viewpoint - The article emphasizes that despite the fluctuations in the liquor market, Kweichow Moutai (600519) remains strategically focused on quality and long-term value, adapting to the evolving industry landscape while maintaining its core principles [1][8]. Group 1: Market Dynamics - The price of Moutai liquor has been volatile, with the retail price of Feitian Moutai reported at 1827 yuan per bottle, reflecting an increase in both price and sales [2]. - The liquor industry is undergoing a deep adjustment phase, characterized by high channel inventory, price discrepancies, and slowing growth, which presents challenges for many liquor companies [2]. - Moutai's management acknowledges the existence of challenges but emphasizes the importance of recognizing structural opportunities while maintaining brand value [2]. Group 2: Supply and Demand Management - Moutai has maintained normal shipments of 500ml Feitian Moutai, while reducing allocations for certain non-standard products by 30%-50% [3]. - The company is focused on adapting supply to meet demand, ensuring that product releases are based on market conditions rather than blanket decisions [3]. Group 3: Innovation and Consumer Engagement - Moutai's approach to innovation is strategic, aiming to enhance real consumption and cultural heritage rather than pursuing innovation for its own sake [4]. - The company is building a brand ecosystem that resonates with younger consumers through immersive experiences and digital engagement, transitioning from merely selling liquor to promoting a lifestyle [4]. - Moutai is also addressing digital challenges by collaborating with e-commerce platforms to enhance consumer access and ensure product authenticity [4]. Group 4: Cultural and Ecological Commitment - Moutai is reinforcing its cultural identity by integrating traditional craftsmanship with modern aesthetics, promoting Chinese liquor culture through innovative products [5]. - The company is committed to ecological sustainability, implementing a "green development" strategy that focuses on environmental protection and sustainable practices [6]. Group 5: Long-term Strategic Vision - Moutai's stability is rooted in its deep systemic capabilities, including ecological protection, production capacity, and talent development [6][7]. - The company is actively enhancing its talent pool through partnerships with educational institutions, ensuring a blend of traditional brewing techniques and modern innovation [7]. - Moutai's consistent approach aligns with national strategies to boost domestic demand, positioning the company to respond effectively to market fluctuations [7][8].