3 6 Ke·2025-12-23 00:28Core Insights - The female-oriented gaming market in China has shown significant growth, with a market size reaching 8 billion yuan in 2024, representing a year-on-year increase of 124.1%, indicating strong commercial potential and cultural influence [1][10] - Despite the growth, the market faced challenges in 2025, including content controversies, public relations crises, and industry changes that impacted development and growth [1][9] Market Performance - The top female-oriented games in 2025 include "Light and Night of Love" by Tencent, which has shown stable performance and even surpassed "Love and Deep Space" in revenue in November 2025, with an estimated income of 49.09 million yuan, reflecting a 125.42% increase [4][5] - "Love and Deep Space" faced multiple controversies, including player dissatisfaction and security issues, leading to a significant revenue drop of 39.40% to 48.36 million yuan in November 2025 [2][5] - "World Beyond" experienced a public relations crisis due to price increases and a loss of player trust, resulting in a significant decline in its market position, although it showed signs of recovery with a strong update in December 2025 [6][7] Industry Dynamics - The competitive landscape of the female-oriented gaming market has shifted, with previous leaders like "Code Kite" and "World Beyond" falling behind, while "Love and Deep Space" remains resilient despite controversies [9] - The market still has growth potential, as there is a significant demand for emotional engagement among young, educated female players, with over 60% of players being single and seeking emotional support through gaming [10] - Upcoming titles like "Under the Night" and "Code Sol" are generating interest, with "Under the Night" already in its second testing phase and receiving positive feedback, indicating potential for future success in the market [11][12]