专访地平线副总裁吕鹏：做不好端到端就做不好VLA

Core Insights - The domestic market for passenger cars priced above 200,000 yuan accounts for 30% of the market share, while those below 130,000 yuan hold a significant 50% share, indicating a vast opportunity for companies like Horizon and Momenta to capture market share in the autonomous driving sector [1][13] - Horizon has launched its Horizon SuperDrive (HSD) solution based on the Journey 6 series chip, entering mass production with significant activation numbers shortly after the launch of new models [1][14] - The company aims to make urban assisted driving technology accessible to vehicles priced at 100,000 yuan, targeting a production scale of 10 million units within the next 3-5 years [2][14] Market Dynamics - The market for vehicles priced below 130,000 yuan is largely untapped in terms of urban assisted driving features, attracting various autonomous driving companies to accelerate their market strategies [1][13] - Horizon's HSD solution has seen rapid adoption, with over 12,000 activations within two weeks of launching two new models, indicating strong market demand [1][14] Technological Development - Horizon is focusing 90% of its R&D resources on end-to-end technology, which is seen as crucial for the future of autonomous driving [2][14] - The company believes that a solid end-to-end foundation is essential for integrating new modalities and enhancing product performance [15][21] Competitive Landscape - Companies lacking chip development capabilities are increasingly collaborating with Horizon, highlighting the company's strong position in the market [2][14] - Horizon's commitment to an end-to-end approach distinguishes it from competitors who are exploring various models, such as VLA [2][21] Technical Insights - The end-to-end system developed by Horizon is one of the few complete systems available, with a focus on seamless information transfer and high-dimensional feature integration [16][17] - The distinction between one-stage and two-stage end-to-end systems is critical, with the former providing a more cohesive and intuitive driving experience [18][19] Future Directions - Horizon plans to enhance its product experience and safety, emphasizing the importance of market acceptance over new terminologies and concepts [11][22] - The company is open to integrating VLA technology in the future but maintains that a robust end-to-end system is foundational for success [24]