玛莎拉蒂抢疯了，35万元就能拿下

Core Insights - Maserati has significantly reduced prices, with the gasoline version of Grecale dropping from 650,800 yuan to over 380,000 yuan, and the electric version from 808,800 yuan to 358,800 yuan, marking a price cut of up to 540,000 yuan [2][5] - The drastic price reductions are seen as a desperate measure to clear inventory amid fierce competition in the luxury car market, indicating a shift in consumer perception towards luxury brands [2][5] - Maserati's sales have plummeted, with only 1,228 units sold in 2024, a decline of over 90% from its peak of 14,400 units in 2017, leading to a reduction in dealerships from three to one in Beijing [5] Market Dynamics - The luxury car market is undergoing structural changes, with high-end domestic brands increasingly competing with traditional luxury brands like Maserati, which are struggling to maintain their market share [8][9] - Consumers are shifting their focus from brand prestige to unique experiences and personalized offerings, diminishing the allure of traditional luxury brands [9][10] - Maserati's electric vehicle strategy has been criticized for its lack of progress, with only a few models available and plans for future releases being delayed, indicating a need for a more flexible approach to electrification [4][5] Competitive Landscape - Other luxury brands are also facing declining sales, with Rolls-Royce and Ferrari experiencing significant drops in their sales figures, reflecting a broader trend in the ultra-luxury market [8] - The rise of new retail models and changing consumer preferences are forcing luxury brands to adapt or risk losing relevance in a rapidly evolving market [9][10] - Despite the challenges, experts believe that Maserati and other luxury brands will not abandon the Chinese market, recognizing its importance as the largest single consumer market globally [10]