Zhong Guo Jing Ying Bao·2025-12-23 02:17Core Insights - Baidu is set to launch an independent comic drama app named "Youmanju," targeting both iOS and Android platforms [1] - The comic drama market in China is expected to experience significant growth, with a compound monthly supply growth rate of 83% projected for the first half of 2025 [1] - The launch of "Youmanju" is seen as a strategic move by Baidu to focus on a vertical market and adapt quickly to market changes [1] Company Developments - The WeChat service account for "Youmanju" has undergone a change in its certification entity to Beijing Baidu Wangxun Technology Co., Ltd., previously known as "Baidu B-end Service Station" [1] - Currently, the "Youmanju" app is not searchable in major app stores [1] Industry Trends - Other major platforms such as Douyin, Kuaishou, iQIYI, Mango TV, Bilibili, and Alipay have also introduced policies supporting AI comic dramas, indicating a competitive landscape [1] - Kuaishou reported a significant increase in daily advertising revenue in the comic drama sector, with over a threefold growth compared to the third quarter [1]