Group 1 - The core event is the significant promotional campaign launched by Wushang MALL·World Trade Old Shop Gold, which has sparked a new wave of gold buying frenzy, expected to continue until the New Year holiday [2][4] - The Old Shop Gold brand has gained immense popularity among young consumers, particularly on social media platforms like Xiaohongshu, with several of its products selling out due to high demand [2][4] - The promotional activities include substantial discounts and attractive offers, such as a "buy 500,000 get 5g gold coin" deal, with the value of the gold coin exceeding 6,000 yuan based on current gold prices [4][8] Group 2 - On the first day of the promotion, sales exceeded 10 million yuan, with customers queuing from early morning, including many from out of town carrying luggage specifically for the event [7][8] - To prevent reselling, the mall has implemented a purchase limit of 5 items per person and a shopping time limit of 30 minutes [8] - The ongoing high gold prices have contributed to a significant increase in sales, with the gold jewelry category at Wushang MALL·World Trade seeing a 35% year-on-year growth, and the promotional campaign is expected to boost sales further into the new year [8]
火爆！有人拖行李箱到武汉抢购！每人限购5件，限时30分钟
Sou Hu Cai Jing·2025-12-23 02:35