经济聚焦·中国品牌圈粉海外｜“耕耘市场，最重要的是下慢功夫”

Group 1 - The core viewpoint of the articles highlights the successful expansion of Chinese smartphone brands, particularly Honor, in the UK market, emphasizing their focus on high-end products and innovative features [1][2] - Honor's entry into the UK market began in late 2021, with several high-end models priced between £700 and £1700, reflecting the market's preference for premium devices [1] - The UK smartphone market is characterized by a 70% share of high-end devices and a 70% reliance on operator channels, indicating strong brand loyalty and high demand for premium products [1] Group 2 - Honor has strategically focused on foldable smartphones, which are recognized for their lightweight design and strong performance, appealing to consumers [2] - The company has partnered with operators to implement promotional strategies like "phone + tablet" bundles, enhancing customer value and expanding market reach [2] - Honor's commitment to building trust in the market involves optimizing product design, service, and addressing operational challenges, such as ensuring 5G coverage and improving customer service [2] Group 3 - Chinese brands are increasingly globalizing their operations, collaborating with both domestic and international partners, and establishing R&D centers in various countries to enhance technological integration [3] - Lesser-known Chinese brands, such as Smog, are also gaining traction in overseas markets, with Smog's products accounting for over 30% of its global revenue and a projected sales growth of 22% for 2023-2024 [4] - Smog has developed a robust manufacturing capability in the Pearl River Delta, enabling rapid product development and iteration, with plans to launch over 600 new products by 2025 [5]