流感季爆火的居家快检，真的有那么灵？

Core Insights - The home rapid testing service has gained immense popularity during the flu season, addressing urgent healthcare needs while also raising concerns about its reliability and potential risks [2][6][11] Group 1: Market Demand and Growth - The demand for home rapid testing surged, with a reported over 60% week-on-week increase in orders for Meituan's home testing service, particularly in major cities like Shanghai [2][5] - The Chinese Center for Disease Control and Prevention indicates that 17 provinces are experiencing high flu activity, with a positive detection rate of 51% among flu-like cases [2][5] - Major players like Meituan, Alibaba Health, and JD Health have launched similar services, with prices around 69.9 yuan, significantly lower than in-hospital testing costs [2][3] Group 2: Service Features and User Experience - Home rapid testing services promise quick results, with sample collection within 30 minutes and results available in 3-4 hours, appealing to parents and working professionals [3][4] - Over 500,000 users have utilized Meituan's home testing service in the past year, alleviating pressure on hospitals during peak flu seasons [5][11] - The service has been recognized as a reliable medical diversion, helping to reduce overcrowding in emergency departments [4][5] Group 3: Challenges and Risks - Concerns about false negatives and the limitations of home testing accuracy have been raised, with sensitivity rates as low as 73% for symptomatic individuals [6][9] - The service may not adequately replace professional medical diagnosis, particularly for vulnerable populations such as children and the elderly [7][9] - Risks associated with self-medication following home testing results could lead to inappropriate treatment and health complications [8][9] Group 4: Competitive Landscape and Future Outlook - The home rapid testing market is becoming increasingly competitive, with major internet companies vying for market share amid a projected market size exceeding 100 billion yuan in the next three years [10][11] - Companies are currently operating at a loss in this segment, focusing on user acquisition and market penetration rather than immediate profitability [10] - The introduction of industry standards and improved testing technologies is expected to enhance service reliability and expand the scope of home testing beyond respiratory diseases [10][11]