用开发商销量逻辑，看不懂贝壳

Core Insights - The article highlights the innovative approach of the real estate project Beichen S1, which has garnered significant attention in the industry for its unique design and user-centric philosophy [3][4][5]. Group 1: Project Overview - Beichen S1 is located in Chengdu's Financial City and features a floor price of 27,300 yuan/m², breaking traditional real estate development norms [3]. - The project has attracted over 50 developers and real estate professionals for site visits within three weeks, indicating its popularity and industry interest [3][21]. - The design of Beichen S1 deviates from conventional practices, such as the orientation of buildings and the amenities offered, focusing instead on user needs and preferences [4][6]. Group 2: User-Centric Design - The project emphasizes a shift from "what developers want to provide" to "what users need," showcasing a fundamental change in thinking within the real estate sector [6][11]. - Beichen S1 incorporates a "Six Senses® Smart System" powered by Huawei's HarmonyOS, allowing for a highly customizable living experience through smart technology [4][10]. - The design process involved extensive user research, leading to features like a focus on scenic views over traditional orientation, and the use of natural materials to create a unique landscape [7][8]. Group 3: C2M Model Implementation - Beichen S1 serves as a model for the C2M (Customer to Manufacturer) approach, which prioritizes user demands in the development process, contrasting with traditional supply-driven methods [11][13]. - The project underwent a comprehensive data-driven design process, allowing for adjustments based on user feedback even during construction [13][20]. - The C2M model aims to redefine the real estate development chain, emphasizing long-term living experiences over immediate sales [13][20]. Group 4: Market Reception and Future Implications - Despite some skepticism regarding its unconventional features, Beichen S1 has achieved notable sales success, ranking second in total sales for properties priced over 20 million yuan in Chengdu within a month [21]. - The project is positioned as a long-term benchmark for future developments, showcasing how an internet-driven user perspective can transform the real estate industry [20][21]. - Beichen S1's approach may influence other developers to adopt similar user-centric strategies, potentially reshaping the market landscape [17][20].