从人类营养到宠物健康：仙乐健康的技术迁移实践

Core Insights - The pet market in urban China has surpassed 300 billion yuan in 2024, with the pet health products market reaching 12.65 billion yuan, showing a year-on-year growth of 15.73% [1] Industry Trends - Pet food is shifting from merely meeting basic nutritional needs to focusing on functionality, scientific formulation, and personalized solutions, reflecting a similar evolution seen in human nutrition [2] - Consumers are increasingly concerned about the naturalness of ingredients and the scientific basis of formulations, with a growing demand for products targeting specific needs such as fur care, digestive health, and joint protection [2] - The changing role of pets in families has led to new consumer behaviors, where pet owners prioritize not only health but also enjoyment, convenience, and interaction in pet food [2] Innovation Migration - The company has identified common technological points between human and pet nutrition, leveraging its expertise to create differentiated products that are both scientifically effective and palatable [3] - The development of NUTRIFUSE super soluble krill oil exemplifies this innovation, addressing issues like absorption and taste by utilizing proven enhancement technologies from human nutrition [3] - Testing has shown a 91% preference rate among cats for the new product, validating the feasibility of the technology transfer [3] Strategic Positioning - The company's competitive edge in the pet health sector is built on three dimensions: precise solution capabilities driven by deep insights, research barriers supported by technological accumulation, and collaborative effects from customer resource networks [4] - With over 30 years of experience in human nutrition, the company has established a unique technological advantage and a specialized research system covering eight functional areas [4] - The company plans to leverage its Shantou pet factory for rapid product differentiation in the short term while continuing to innovate and integrate into the industry ecosystem in the long term [4] - Future strategies will focus on building long-term competitive advantages in the pet health sector through technological barriers, product strength, and ecosystem collaboration [4]