来Olé“马上奔富”！奔富Bin 21登陆Olé触发多元消费场景

Core Insights - Penfolds' Bin 21 Grenache has officially launched at Olé, a premium retail brand under China Resources, marking a significant step in introducing this unique wine to Chinese wine enthusiasts [1][5] - Bin 21 is a tribute to the ancient Grenache grape variety, representing a milestone in Penfolds' exploration of this varietal since its first vintage in 2002 [1][2] - The wine is crafted from high-quality Grenache sourced from Barossa Valley and McLaren Vale, showcasing the depth and potential of this varietal in Australian terroir [1] Product Details - Bin 21 is the first and only single varietal Grenache in the Bin series, characterized by its unique mineral flavors, refreshing acidity, balanced sweetness, delicate mouthfeel, and light tannins [1][2] - The wine combines vibrant fruitiness suitable for immediate enjoyment with the potential for long-term aging, establishing its importance within Penfolds' portfolio [2] Retail Partnership - Olé supermarket has been a key partner for Penfolds since 2017, providing a curated shopping experience that aligns with both brands' commitment to exploration and quality [4] - The introduction of Bin 21 at Olé enriches the premium retail channel's selection of boutique wines, offering consumers a new perspective on enjoying Penfolds [5] - Both companies aim to continue delivering quality selections that blend tradition and innovation to Chinese consumers [5]