网红玫瑰盐又添新话术，有商家称能“净宅”

Core Viewpoint - The controversy surrounding "rose salt" in China highlights its classification as industrial salt rather than edible salt, despite marketing claims of health benefits and mineral content [1][3][4]. Group 1: Product Classification and Regulations - "Rose salt" is a natural rock salt primarily sourced from the Himalayan salt mines in Pakistan, characterized by its pink color due to mineral content [2]. - According to China's food safety standards (GB 2721-2015 and GB/T 5461-2016), edible salt must meet specific sensory requirements, including color and taste, which "rose salt" fails to meet [3]. - The Qingdao Customs has classified pink "rose salt" as industrial salt due to its non-compliance with edible salt standards, restricting its circulation for food use in China [3]. Group 2: E-commerce and Market Response - Following the investigation, several e-commerce platforms have removed "rose salt" products, although some sellers continue to market it with health claims [4]. - A significant reduction in non-cross-border e-commerce stores selling edible "rose salt" has been observed, with most remaining listings found in cross-border e-commerce [4]. - Some non-cross-border e-commerce stores still sell "rose salt" under the guise of industrial or bath salt, misleading consumers about its intended use [5]. Group 3: Health Claims and Consumer Awareness - Experts argue that while "rose salt" contains minerals like magnesium and calcium, its actual nutritional contribution is minimal due to limited daily salt intake [6]. - Many e-commerce listings continue to promote "rose salt" with claims of being rich in minerals and health benefits, despite the lack of scientific backing [6][10]. - Legal experts indicate that misleading advertising regarding the health benefits of "rose salt" could violate advertising laws, allowing consumers to seek recourse [10].