人均60元的网红面包，把年轻人割麻了

Core Viewpoint - The article discusses the rising prices of bread in China, highlighting the phenomenon of "luxury" bread and the changing consumer perception towards it, as well as the challenges faced by the baking industry in maintaining affordability and accessibility [2][44]. Price Trends - The price of bread has significantly increased, with items like a small toast priced at 28 yuan and bagels at 30 yuan, leading to comparisons with the cost of living and consumer wages [2][6][30]. - High-end bread brands are prevalent in major cities, with average prices ranging from 60 to 70 yuan, making it difficult to find options under 10 yuan [11][30]. Consumer Behavior - Consumers are increasingly surprised by the high prices of bread, which are now seen as a luxury rather than a staple food [9][11]. - The perception of bread has shifted from a simple food item to a status symbol, with consumers often feeling pressured to pay high prices for trendy options [6][51]. Market Dynamics - The baking industry is experiencing a rapid turnover, with more closures than openings among brands, indicating a challenging market environment [44][45]. - The average lifespan of a bakery is only 32 months, with 58% of stores closing within two years, reflecting the competitive and volatile nature of the industry [48][54]. Cost Factors - Rising costs in the baking industry are attributed to expensive ingredients, high labor costs, and significant rental expenses in prime locations [36][41]. - The trend of using premium ingredients and elaborate marketing strategies has further inflated prices, making it difficult for brands to offer affordable options [39][40]. Future Outlook - There is a growing demand for affordable bread options, with consumers expressing a desire for a "budget-friendly" alternative similar to the success of brands like "Mi Xue Bing Cheng" in the beverage sector [54][56]. - The industry faces a challenge in balancing quality and affordability, as consumers seek genuine and reasonably priced products amidst the trend of luxury bread [56].