“C2M模式”实现多方价值共赢 贝好家积极探索“好房子”实践路径

Core Insights - The article highlights the successful launch of the "Financial City·Beicheng S1" project in Chengdu, which achieved 20 signed contracts within a month, ranking second in the city's annual cumulative signing volume for residential properties priced over 20 million [1] - The project utilizes a C2M (Customer to Manufacturer) model, leveraging big data and AI technology to enhance the development process and better meet customer needs [1][2] - The C2M model emphasizes customer involvement throughout the development process, transforming them from passive recipients to active participants in product design and iteration [5][6] Group 1: C2M Model Implementation - The C2M solution has been successfully implemented in multiple projects, with the Chengdu Beicheng S1 serving as a comprehensive example of this approach [3] - The model integrates various data sources to create algorithms that inform product decisions, allowing for precise targeting of customer preferences and pricing expectations [2][3] - The approach aims to break traditional zero-sum competition by fostering value creation among customers, service providers, and developers [1][3] Group 2: Customer-Centric Development - The C2M model places customer needs at the forefront, with a focus on identifying and addressing these needs throughout the development chain [5][6] - The introduction of interactive online communities allows customers to engage in the design process, providing feedback that can directly influence project outcomes [5][6] - This shift towards a customer-centric approach is seen as a significant evolution in the real estate development paradigm, moving away from traditional experience-based methods [6][7] Group 3: Strategic Positioning and Partnerships - The company positions itself as a "good partner" rather than a traditional developer, focusing on leveraging its data and customer insights to assist other developers [7][8] - The C2M model is designed for scalability, allowing for collaboration with various developers to create homes that better meet customer demands [7][8] - The company plans to expand its C2M solutions to more cities and partners, potentially including local investment companies and financial institutions, to further explore specialized roles within the industry [10]