Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-12-23 07:53Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is facing challenges in the traditional dairy industry but is exploring new opportunities in the pet food sector with the launch of its brand "Safiyy" at the Asia Pet Expo [3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, modified milk, fermented milk, and various liquid dairy products under the brands "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is located in Lanzhou, Gansu Province [8]. Financial Performance - For the period from January to September 2025, the company reported a revenue of 629 million yuan, a year-on-year decrease of 3.10%. The net profit attributable to the parent company was -48.44 million yuan, showing a year-on-year increase of 59.08% [9]. - The company's main business revenue composition includes sterilized milk (37.04%), fermented milk (24.37%), modified milk (22.21%), pasteurized milk (8.20%), fresh milk (4.60%), and other products (2.77%) [9]. Market Position and Strategy - The company has a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading enterprise in the region [3]. - The company has implemented a series of integrated marketing strategies, including leveraging tourism routes and online platforms to promote new products and enhance brand visibility [2]. Ownership and Control - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Recent Developments - The company has introduced a new pet food brand "Safiyy," which features a unique "milk beef" as a core ingredient, aiming to tap into the growing pet food market [3].