NEW HOPE(SZ:000876) Jing Ji Guan Cha Wang·2025-12-23 08:01Core Insights - The article focuses on Liu Chang, the chairwoman of New Hope Liuhe, and her journey of leadership and personal growth within the family business, highlighting the challenges and transformations faced by the company in a volatile industry [5][18]. Company Overview - New Hope Group, founded by Liu Chang's father Liu Yonghao in 1982, has grown into one of China's leading agricultural and food enterprises, starting from quail farming to producing animal feed and livestock [5][6]. - Liu Chang took over as chairwoman of New Hope Liuhe in 2013, leading the company through significant growth, including surpassing 100 billion yuan in revenue by 2020 [18]. Industry Challenges - The company faced severe challenges in 2021, including a net loss of 9.59 billion yuan, attributed to the impacts of the COVID-19 pandemic and African swine fever, alongside a downturn in the pig farming industry [18][19]. - The agricultural sector is characterized by inherent volatility, with Liu Chang emphasizing the need for companies to adapt to changing market conditions and consumer behaviors [19][25]. Strategic Initiatives - Liu Chang is advocating for a "second entrepreneurship" approach within the company, focusing on operational efficiency, digital transformation, and innovation to enhance profitability [22][24]. - The company aims to transition from merely providing production materials to a more integrated business model that enhances value throughout the supply chain [19][25]. Personal Development and Leadership - Liu Chang's leadership style has evolved, moving from a focus on perfectionism to a more strategic and emotionally intelligent approach, recognizing the importance of mental well-being for effective leadership [24][30]. - She has engaged with various entrepreneurs to gain insights into navigating industry changes, fostering a sense of shared experience among leaders facing similar challenges [19][20].