中国电子产品受到欧洲消费者喜爱

Group 1 - Chinese electronic products, particularly smartphones, are gaining popularity among European consumers, with a notable presence in the UK market [2][3] - Honor smartphones have been well-received since their entry into the UK market in late 2021, with high-end models priced between £700 and £1700 [2] - The UK smartphone market is characterized by a 70% share of high-end devices and a 70% reliance on operator channels, indicating strong brand loyalty and demand for premium products [2] Group 2 - Honor has focused on foldable smartphones, which are recognized for their lightweight design and strong performance, appealing to consumers [3] - The company employs a "phone + tablet" promotional strategy in collaboration with operators, enhancing customer value and expanding market reach [3] - Honor's products are now available in over 2,600 retail stores across the UK, reflecting its growing market presence [3] Group 3 - The company emphasizes building trust in overseas markets, understanding local consumer needs, and optimizing product design and customer service [4] - Honor operates in nearly 30 European countries, offering a range of products including computers, tablets, and smartwatches, alongside smartphones [4] - The brand collaborates with both Chinese and international partners, establishing R&D centers in various countries to enhance technological integration [4] Group 4 - Smaller Chinese brands, such as Smog, are also finding success in Europe, with over 30% of their global revenue coming from this market and a projected sales growth of 22% for 2023-2024 [5] - Smog has developed over 2,700 customized imaging accessories since its inception, leveraging a strong manufacturing supply chain in the Pearl River Delta [5][6] - The brand focuses on user-specific product design, adapting to regional needs such as ergonomic considerations for European consumers and weather-resistant technology for Nordic climates [6]