Core Viewpoint - The company acknowledges the emerging trend of "reward economy," which emphasizes emotional value in consumer products, moving from functional consumption to meaningful consumption [1] Group 1: Company Response - The company believes that bicycles have transcended basic transportation functions and have become emotional carriers representing health, environmental consciousness, and personalized lifestyles [1] - The product line includes a variety of bicycles such as adult bikes (city, mountain, road, performance), children's bikes, and electric assist bikes (E-Bikes) [1] - Performance bikes are closely linked to entertainment, leisure, and competitive enjoyment, catering to consumers' deeper psychological needs for individuality and achievement [1]
久祺股份：表演车满足个性与成就感需求