星途开启3.0时代 中国汽车豪华品牌向上加速

Core Perspective - The article highlights the launch of the Exeed 3.0 era, emphasizing a comprehensive upgrade through new technology, design, products, and journeys, aiming to establish a luxury brand system for the new era [1][5]. Group 1: Brand Development - Exeed aims to resonate deeply with the younger generation, focusing on high emotional and high potential luxury branding that aligns with their lifestyle [3]. - The brand will concentrate on three core capabilities: creating exceptional products based on differentiation, building a high-end brand culture that understands the global youth's pursuit of fun, individuality, intelligence, and sustainability, and fostering a symbiotic relationship with users [3][5]. Group 2: Product and Market Positioning - Exeed has transitioned from scale manufacturing to value creation, with products now available in over 30 major global markets, achieving an average overseas price exceeding 400,000 yuan [5]. - The brand has received over 70 global quality certifications and 54 global safety evaluations, indicating strong market acceptance and product reliability [5]. Group 3: Technological Innovations - The new models will feature advanced technologies such as the 3.0 Rock Body structure, 2400MPa hot-formed steel, and zero-gravity seat airbags, along with intelligent configurations like "Falcon Assisted Driving" and "Lingxi Cabin" [7]. - The powertrain will include a hybrid engine with a thermal efficiency of 48% and a seventh-generation hybrid transmission, with plans to introduce all-solid-state batteries by 2026 [7]. Group 4: Design Philosophy - The design language integrates Eastern aesthetics with interstellar exploration concepts, forming a triad of "Interstellar Gate," "Starry Universe," and "Starborn Feel," establishing a luxurious design system for Exeed [7]. Group 5: Future Product Plans - Exeed has defined two main series: the ES series focusing on performance, with models like the ES7 GT achieving 0-100 km/h in 3 seconds, and the ET series emphasizing luxury, featuring the ET8 and ET9 models [9]. - The company plans to launch more than three new models in the next 10-20 months, indicating a robust product pipeline [9]. Group 6: Strategic Initiatives - The launch event also introduced the "EXEED Le Mans Plan," aiming to become the first Chinese brand to participate in the world's top three automotive racing events, integrating the spirit of endurance racing into the brand's DNA [13].