Core Viewpoint - Feihe has launched a milk powder traceability system, allowing consumers to scan and verify the production dates and sourcing information of key ingredients, enhancing transparency and safety in product selection [1][5]. Group 1: Product Innovation - The launch of the traceability system coincides with the introduction of two new products, Jicui and Qicui, which utilize fresh ingredients sourced within 30 days, aligning with the company's philosophy of being "more suitable for Chinese babies" [1][5]. - Feihe's proprietary "fresh extraction active technology" enables 100% self-sourcing of 11 key ingredients, significantly improving the freshness and quality of the products [3][8]. Group 2: Consumer Insights - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting milk powder, highlighting the importance of ingredient freshness in product quality [3]. - Consumers have expressed increased confidence in product selection due to the ability to verify ingredient freshness through the traceability system [5][12]. Group 3: Nutritional Advancements - The new products emphasize not only individual nutrient content but also nutritional synergy and scientific formulation, enhancing the overall nutritional ecosystem [7]. - Clinical trials have shown that Jicui and Qicui closely replicate the nutritional benefits of breast milk, with significant improvements in key immune and brain development indicators [7][10]. Group 4: Industry Leadership - Feihe has established a new standard for "freshness" and "active nutrition" in the industry, moving from reliance on imported ingredients to self-sourcing, thereby ensuring safety and quality [8][12]. - The company has a long history of innovation, having built its first self-sourcing dairy farm in 2006 and leading the establishment of fresh milk powder standards in collaboration with the China Standardization Research Institute [8][10].
安心看得见，鲜活可追溯：飞鹤原料级溯源系统上线，树立奶粉品质新标杆