Core Insights - The importance of brand value is increasingly highlighted as a central representation of corporate value, serving as a key driver for high-quality economic development and enhancing international influence [1] - High brand value signifies stronger consumer recognition, reduced decision-making costs, and enhanced industry influence, facilitating sustainable development and economic value creation [1] Company Overview - Crazy Sports (00082.HK) was awarded the "Annual Brand Value Award" at the "Technology Empowerment · Capital Breakthrough" sharing session, recognizing its high brand value in the capital market [1] - The award evaluates brand value through various dimensions such as brand differentiation, awareness, and customer loyalty, utilizing quantitative data analysis and expert reviews [1] Brand Strategy - Crazy Sports' brand evolution is driven by strategic innovation and the integration of AI technology within the "Sports + AI" vertical, transforming its image from a sports entertainment service provider to a leader in intelligent solutions for the sports industry [3] - The company has developed the "Foretell" sports prediction model, leveraging a large language model with 700 billion parameters and a dynamic knowledge base of 25 years of global sports data, achieving breakthroughs in prediction accuracy and analytical depth [4] Market Positioning - Crazy Sports has established a strong competitive barrier through its unique data assets and the deep integration of data, algorithms, and business scenarios, positioning itself at the forefront of a market exceeding 50 trillion [4] - The brand's value is not only reflected in current market recognition but also in its future potential, especially as the sports industry is prioritized in national development strategies [4] Business Expansion - The company is actively expanding its business boundaries by adopting a "Sports +" cross-industry integration model, injecting new growth momentum into its brand value [5] - The successful operation of the "Hongyu Ceramics · WBC Professional Boxing Championship" during the Dragon Boat Festival, which achieved over 600 million views, exemplifies the effective interaction between sports events and local economic development [5] Future Outlook - Crazy Sports is building a comprehensive brand value enhancement system through initiatives in technology, product upgrades, market expansion, and ecosystem development, which is key to winning the "Annual Brand Value Award" [8] - With major global events like the World Cup approaching in 2026, Crazy Sports is poised to enhance its brand value on a larger stage, having completed its technological and ecological preparations [8]
疯狂体育(00082.HK)：品牌价值铸就核心竞争力，荣获“年度品牌价值奖”